book launch “Edible Weeds and Naturally Growing Plants in Auroville”

Booklaunch_EdibleWeedsDear Friends:

You are cordially invited to the book launch for:

Edible Weeds and Naturally Growing Plants in Auroville
by Nina Sengupta

Coloring Book Series for Adults & Young (Botanical Drawings) – 1

Published By:
​Sri Aurobindo International Institute of Educational Research (SAIIER)

Date: Saturday, 19 September 2015
Time: 4pm
Venue: SAIIER

Please find information ‘About the Book and the Genre’ at the end of this post.

Please do come, have some light refreshments, interact, and pick up your copy

The MRP for the book is 345.
For now, it will be available at the Freeland Bookstore (Auroville) and online at auroville.com

At the launch the book will be available at the following discounted rates :
254 for Aurovilians/Newcomers and Volunteers/Students (with Aurocard) and
at 10% off of MRP for anybody else
All proceeding will go towards a fund that will help re-print this book when time comes

Please feel free to extend this invitation to others

‘Will look forward to see you there…
Thanking you,

Nina
(On behalf of all friends and well wishers who were involved and made it possible…)
About the Book
This book took shape underfoot, literally. Growing appreciation of the tiny weed flowers along pathways or little clumps of greens sticking out of concrete, led the author to wonder: who were they, where did they come from, what were their names? As an ecologist, knowing the little wonders, kept her on her toes. As an ardent doodler, keen on science communication, sharing her finds visually made sense. As a foodie, she picked out the plants that could enrich the palate and the plate. In this journey the author was accompanied by an excellent team of illustrator, cover-designer, editorial helpers, desktop publisher and printer. Here is a coloring book with a set of 40 plants complete with an insert of color and information guide that adults can relax over, learn from and, most importantly, have fun with. What’s more, even the young can dig in and enjoy.

About the Genre
A coloring book for adults? Why not? Evolutionary biologists would point out: the emergence of art some 40,000 years ago, that marked us out as truly human, was an adult pastime. Psychologists would add: art as a therapy heals the mind and the body. Neuroscientists would say: creative expression with colors boosts brain activity and gives one a sense of control and mastery. In a work-obsessed age, the coloring book for adults is a perfect antidote to stress. It helps to relax: by combining logic, as one follows the form, with creativity, as one mixes and matches shades. It’s also a fun way to learn. While in the West such books increasingly top best-seller lists, as adults find their inner quiet that a coloring session can bring, this is likely the first one from India.

 

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